About Us
An experienced team, passionate about farming.
We are here to help you.
It's a simple statement at the core of everything we do.
The Fish IT team brings together a diverse and highly experienced group of people passionate about farming and growing. Most importantly we are here to help farmers and growers grow healthy, resilient, productive pasture and crops.
Michael Smith
Sales & Operations
A dairy farmer of 20 years and former Tow and Fert contractor Mike has had a varied and long career in the diary farming industry. With a particular interest in fertiliser, Mike has vast experience and knowledge of fertiliser, soil health, and farming in general.
Mike has a solutions focused mindset and is always happy to help farmers and growers do more with less.
Contact Mike
027 203 9771
Jolyon Ludbrook
Sales & Marketing
With a career that has seen Jolyon own and run businesses in the Media and Communications industries, Jolyon brings a wide variety of experience to the team.
Over the last 5 years he has developed a passion for agriculture and horticulture through his work with Tow and Fert and this has led to a strong working knowledge of fertiliser and farming.
Contact Jolyon
021 828 791
Tracey Smith
Customer & Admin Manager
Tracey has had a varied career that includes banking, dairy farming and automotive supplies. Tracey’s strength is in supporting the team to ensure they are best equipped to do their jobs for the customer to the best of their ability.
As a former dairy farmer herself she understands the challenges and work they do every day on the farm.
Contact Tracey
027 308 3505
Roger Heaps
Factory Manager
The longest serving member of our team, Roger is responsible for the manufacture of Fish IT Whole Salmon Hydrolysate. With an engineering and farming background Roger works onsite managing the plant and equipment, shipping Fish IT around the country to customers.
If ever you are picking up a pod of Fish IT, Roger is the one who’ll load you up.
To arrange a pickup call
0800 347 448
We love Fish IT. You will too.
- Healthier soils grow stronger, more resilient plants that are laden with high quality nutrients. Fish IT helps to free up nutrients in the soil allowing it to be used by plants to grow. The result – dense nutrient rich pasture and produce.
- Because Fish IT helps to create a balanced soil biome, microbes, fungi and bacteria can access a supply of nutrients already present in the soil organic matter. This means plants get access to the nutrients they need precisely when they need them, in a form they can use efficiently. As a result plants are often healthier, stronger and ward off pests and disease with reduced requirement for pesticides and herbicides.
- Maintain confidence in your short and long-term production outputs as you transition.
- Healthy soil is full of microbes, fungi, bacteria and of course worms. Fish IT helps all these organisms thrive meaning your plants you rely on for production also thrive.
Made by farmers for farmers.
Fish IT was founded to support Kiwi farmers in tackling the challenges of modern agriculture. With increasing oversight on nutrient applications and a growing global population demanding high-quality, affordable products, farming must find ways to boost productivity while protecting the environment.
In 2016, through science, persistence, and innovation, a group of Southland farmers developed a solution: a biostimulant derived from whole mortality salmon sourced from Southland’s clean coastal waters in the King Salmon farms of Big Glory Bay, Stewart Island. This natural product enhances soil microbial activity, promoting healthier, more productive crops.
Applying classic Kiwi ingenuity, we turned a waste problem into a valuable resource, helping farmers balance productivity and sustainability. Agriculture feeds the world, and New Zealand leads the way in innovation. We work with partners and experts to push forward sustainable, profitable farming for the benefit of soils, plants, animals, and people.
Promoting sustainable, productive, profitable farming & growing.
We are a team driven by a shared vision: to make farming more sustainable and profitable. At Fish IT, farmers, scientists, product experts, and business leaders work together to support New Zealand’s agricultural sector and the environment.
Our products help farmers and growers reduce their environmental impact while boosting efficiency. We are committed to making sustainable farming a viable, profitable business, ensuring those who choose eco-friendly practices can thrive.
From whole salmon to agricultural & horticultural production
We take waste, whole mortality salmon from the coastal sea waters of Stewart Island, transporting them the short distance to our production plant in Thornbury, just outside of Invercargill.
It is here that the mortality salmon are placed into our production cycle to be turned into a fish hydrolysate.
Our process is carefully executed to ensure the product maintains the 20 amino acids, fats, oils, and micro-nutrients, essential for the micro-biology in the soil.