We started Fish IT to change the game for Kiwi farmers. We see how the population of the world is growing. We are demanding high quality products at lower prices, produced faster. At the same time we expect more responsibility.

Farming and farmers are exposed to these kinds of contradictions. How can the New Zealand farming sector fulfil a growing demand by maintain production levels without causing harm to the environment?

In 2016, through scientific knowledge, trial and sheer bloody mindedness, we are proud to say we found a way to become part of the solution.

We recognised the value in previously disposed whole mortality salmon from Southland’s clean coastal waters, to develop a biostimulant that comes from nature, to deliver the microbial activity in soil required to support life.

We did what any other Kiwi farmer would – by applying the number 8 wire logic. As Southland farmers, we recognised the problem and have spent time. Looked around us. Taken salmon waste product and turned it into a highly valued biostimulant to help solve the greatest contradiction of our time.

Agriculture feeds the world, and no one is more innovative or better at it than New Zealanders. We want to give farmers products to promote sustainable, productive, profitable farming. Like all great challenges, we can’t do it by ourselves: we work closely with our partners and industry experts to continue to push innovation forward, for the health of soils, plants, animals, and humans.